October 11, 2018
We just got back from CRC2018, the Corporate Researchers Conference in Orlando Florida.
As much fun as it was speaking with research firms about our visualization platform, it was exciting to meet other innovative firms and see possibilities created by their products.
Speaking with a few of our colleagues about our favorites, it turns out that not every researcher knows about them. Here are a few we think are particularly interesting:
A neat way to run an online qualitative discussion with many people simultaneously, with smart tools for you to see the responses in real time, and for participants to interactive to each other.
Add a link to your survey to collect, transcribe and code video (or just audio) from the respondent’s laptop or mobile camera. You could have respondents record their reaction rather than type open ended answers.
Or do something deeper like ask patients to show their medicine cabinet or physicians to demonstrate their test procedure.
Don’t just collet the video, use Affectiva’s facial recognition to analyze and quantify the facial expressions (e.g. mood, attentiveness, puzzlement) of respondents. Instead of just asking to rate add concepts or product profiles, measure their visible reaction.
Field a predictive market instead of a survey to get a different angle on new product opportunity. Predictive markets are cool because they can answer questions with an informed but not representative sample. It started out as a SaaS but you can engage them for you to moderate like you might hire traditional survey programmers or qual facilities.
Create, field and analyze small focused very rapid conjoint survey design, fielding and analysis. Potentially useful for rapid product opportunity research.
Even if you don’t hire mystery shoppers professionally, this app is fun to have on your phone as a regular shopper. You can put this app on your smart phone to see nearby stores, restaurants and other places that want you to report your experience when you shop there, and get discounts for doing so. And the businesses get feedback from many actual customers instead of a few professional researchers.