Protobi

← All blog posts View post

It's interesting to note that Stack Overflow, a leading social Q+A platform, chose to run a traditional survey
 of its own mentors.
The head of research at P&G, perhaps the largest buyer of market research, speculated that by 2020 surveys will
dramatically decline in importance by 2020 with the rise of social media as a big reason why.
“The more people see two-way engagement and being able to interact with people all over the world,
I think the less they want to be involved in structured research.” Her basic gist was that social media presents so
many other ways to learn about the market ... from simply listening to social media, to actively eliciting information from it,
to directly interacting with the market with it .
 That had a lot of folks I heard in market research firms and conferences discussing the future of quantitative surveys.
 Certainly, you wouldn't want to answer a
 <a href="http://stackoverflow.com/questions/24996689/how-to-given-a-predetermined-set-of-keys-reorder-the-keys-such-that-the-minimu">question like this one</a>
 via a survey, nor might you want even a representative answer.
Nor would you want to ask "What techno
Randall Brandt, senior VP at Maritz Research took an interesting angle on this question
<a href="http://www.maritzresearch.com/~/media/Files/MaritzResearch/Social-Media/Marketing-Research-Fall-2012.pdf" >Website vs. Traditional Survey Ratings: Do they tell the same story?</a>

Date

Status

Slug edit

Thumbnail

Categories Manage