Benefits of Protobi
For the business
- Faster turnaround for analysis
- Smarter insights in research findings
- Fewer FTEs on crosstabs and analysis
- Higher level of engagement with clients
- Ensure quality by checking data early and often
- Searchable knowledge base of past studies
For the end client*
- Get key insights sooner
- Get the story not just tables
- Spark new insights and hypotheses
- Fast answers to followup questions
- Enjoy interacting with their research supplier
For the analyst
- See the data for your own exploration and analysis
- Rapidly generate insights and graphics
- Collaboratively engage client in hypothesis testing
- Footnote reports with hyperlinks to source data
- Answer many follow up questions immediately
- Share with clients (the data-savvy ones at least)
Features
- Dynamic distributions and crosstabs
- Rounding of numeric responses
- Free text verbatims
- Collections of ratings, checkboxes, lists, rankings
- Nuanced handling of blank values
- Update data and the design as you progress
- Export static reports in PDF and Excel
*Even if you use Protobi only internally to produce great research
