September 3, 2014
Here’s how to to compute candidate market segmentations using R and profile them in Protobi, using the most recent StackOverflow Developer Survey as a case study.
This yields a simple segmentation of developers based on what tasks they spend their time on ( note how little time in any country spent looking for a new job…)
January 6, 2012
Alternative segmentations can be compared on an “apples-to-apples” basis, by the amount of information they convey about a set of customer attributes. This article presents a simple and effective new metric to compare different segmentations on a common basis—the information they convey about a particular set of relevant attributes.
This turns out to be the same metric that latent class analysis maximizes, yielding new insights into how segmentation algorithms work and how they can be better harnessed in practice.
